Same time, every year millions upon millions of Americans play into the hype that is surrounded with what we call Valentine's Day.  It starts when we're young, the grade school years of passing out little vday cards sold in bulk so you could pick and choose a few crushes to pass them out to.  Maybe stuff a couple of those heart shaped chalky candies into the card, the ones with the flirty slogans on them.  Once we reached high school is when flowers and chocolates get involved, maybe a teddy bear if things were getting serious. The tradition continues well into our adulthood as the trends, as well as the hype, continues to grow.

This year consumers are expected to spend $19.6 billion on Valentine's Day.  That is an incredible amount of money brought in for just one day.  How much do you plan to spend?  The average spend per consumer is $143.56 according to the National Retail Association.  Let's break this down.  If I'm shelling out $143.56 does that include dinner? The 5 trends that are getting the most economical benifit from cupid and his arrow are jewelry, dining out, flowers, candy and clothes.  My wife is getting 3 out of 5 and, though I'm not a numbers guy, I know that those are some pretty good numbers.

Why do we put so much emphasis on spending for this day?  I love my wife the same on the 14th of every month throughout the year so why am I held to such expectation in the month of February?  Well, I breifly read about a saint from back in the day before the days were in the 1,000s.  The saint was a priest of love who was brutally beaten for performing some secret marriages.  Not sure how that ties into chocolate and flowers but like the majority of us, I still hold onto to the tradition of Valentine's Day.  Every year I continue to buy into the trends and give into the hype.  There is a growing number of people who are part of the "anti-valentines" movement but they probably don't like flowers, jewelry, eating delicious food by candle light, and indulding in fine chocoates.